Writing for Edge-Online, Tom Ivan talks to Ubisoft digital marketing director Josh Milligan about Uplay. The publisher launched Uplay last month as a service that runs on console nets Xbox Live and PlayStation Network but customizes the experience for Ubisoft games and community of gamers. Uplay was integrated into Assassin’s Creed II, and as that game has taken off selling 1.6 million units in its first week according to the publisher Uplay is starting to take its own hold. One feature Ubisoft is using to set its service apart from the first-party networks it resides on: rewarding gamers with achievement points that can be used to unlock in-game items. Ivan’s interview with Milligan covers how the idea started, and where Ubisoft hopes to take it.
Read the interview with Ubisoft’s Josh Milligan at Edge-Online {link no longer active}.
