UK discount web site MyVoucherCodes has surveyed its users and found that eighteen percent of those over sixty years old are playing videogames, reports InfoWorld. The survey found the Nintendo DS as the most popular console, owned by nearly a third of those surveyed. About a third of Nintendo DS owners said they were playing Namco Bandai’s Brain Exercise with Dr. Kawashima, making it the most popular title in the survey. Nintendo Wii was the second most popular console among survey respondents, with about a quarter of them saying they owned one. Sony PlayStation 3 was the least owned, with about 80 percent citing its expensive price as the reason for not buying one.
UK Seniors Playing Games
Recommended For You
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…