Writing for Hollywood rag The Wrap, Dominic Patten covers the augmented reality campaign Universal launched to promote Repo Men. The campaign drew on the film’s premise of professional repo men hired to reclaim artificial organs from non-paying customers, with Universal marketing orchestrating an AR manhunt game across the US that put thousands of dollars in prizes at stake. Read about it at The Wrap.
Universal AR Campaign Rewards Repo Men
Recommended For You
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…