A new TV spot in Verizon s zinger campaign comparing 3G mobile coverage with AT&T sends iPhone to the Island of Misfit Toys. Prior ads from the campaign, the There’s a Map for That spots, had a premise rooted in reality. They showed Verizon customers accessing various smart phone apps while iPhone users couldn’t. Superimposed maps of Verizon’s broad 3G coverage compared to AT&T’s spotty one showed why. Verizon’s cute holiday spin uses the memorable sequence from Rudolph, relegating iPhone to the misfit toys isle for the same reason.
Will there be an iPhone answer to the campaign? The ads are aimed at AT&T, and it’s possible the mobile carrier decides to step into the fray. It’s doubtful that Apple would want anything to do with it.
Watch it at Creativity-Online.
