March Madness is upon us and several advertisers are looking to capitalize on the event. Capital One (the official bank and credit card of the NCAA naturally) has been launching their own ads that cross their raiders with a sportscast.
March Madness is upon us and several advertisers are looking to capitalize on the event. Capital One (the official bank and credit card of the NCAA naturally) has been launching their own ads that cross their raiders with a sportscast.
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…