Anyone who has stayed up through the night to build that life-size replica of Star Fleet’s Enterprise in Minecraft knows that caffeine can be a valuable tool. Caffeine pill maker Vivarin knows that, too. That’s why they took to PAX East for their latest commercial. The ad shows gamers praising the Vivarin Caffeine “alertness aid” for staying awake when gaming.
The ad aired this morning on G4 and last night on Cartoon Network’s Adult Swim block, showing PAX attendees playing games and talking about the benefits of the product.
