Popular opinion often holds that iOS games have difficulty selling for over $0.99. However, Telltale senior vice president of publishing Steve Allison asserts that just isn’t true and that their $4.99 The Walking Dead mobile game is at the right price.
“We knew The Walking Dead was shaping up to be a great touch screen experience and as our first universal iOS title that would also be available on console, $4.99 an episode is consistent with our past successful experiences on the App Store and with the pricing on other platforms,” said Allison. “The idea of a 99-cent gamer on iOS is more myth than fact, it’s the quality and depth of each product that will drive the right price for consumers. We’ve had a great initial launch as a top 10 title with no signs of slowing down and great feedback on the game from people who have bought the game for their iOS devices.”
“This is the right price for our game and it has not impeded our ability to get people interested in buying it,” he added.
Source: PocketGamer {link no longer active}
