Most consumers can be wary about sharing their information on devices these days, mainly due to security issues or worrying that they may be bothered again to take part in future surveys or other promotions. However, there is one area where they may not be so hesitant to share what they know — and that’s with wearable tech.

Posted by eMarketer, a national survey of over 1,000 Americans aged 18 and up has been conducted by both and The Center for Generational Kinetics, asking if consumers might be comfortable sharing information provided by wearable tech. According to the numbers, 60 percent don’t mind sharing this data with their favorite store chains, while 56 percent are fine with sharing it with product brains. The only catch is that they wish to remain anonymous, not providing their full consumer details. Also, they seem keen on being rewarded for their input, which certainly makes sense.

The goal of the study, according to founder and chief strategy officer for The Center of Generational Kinetics, Jason Dorsey, was to find whether “consumers with wearables would be interested in having their data scrubbed so as to be anonymous, with no way to trace it back to one specific individual, so that other organizations could use this data, such as employers looking to reduce healthcare claim costs, government looking to understand consumer activity, etc.”

Another report from the International Data Corporation (or IDC for short) indicated from a poll back in December 2013 that numbers for this category were higher for US consumers. 53 percent preferred to have their privacy respected instead of receiving consistent offers, but 47 percent weren’t so concerned about said privacy, and wanted to receive said offers.

One in five respondents in the Wearables poll said they had no problem exchanging information to earn rewards for their visits to their favorite stores. 19 percent also preferred to receive notifications while they were in the store as well — which isn’t unheard of, especially considering the holiday season.

As far as social networking goes, 48 percent of those polled were happy to share data depending on stores they visited, while 34 percent were just fine with the same thing through online shopping. With this data, brands can actually provide a better customer experience for shoppers, particularly within use of wearable technology.

We’ll have to see just how well stores grasp this technology heading into the holiday season. Black Friday isn’t too far off.

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