Location-based discovery and advertising service Where, part of Paypal, has announced a new product for political donations. The company’s first political product is called Donate Now, which lets people make donations to political campaigns from a mobile ad unit.
“Where’s whole value proposition is its ability to geo-fence and serve mobile ads based on a user’s location,” a Where rep said. “The technology is something political campaigns could use as well.”
Donate Now could be used to deliver locally relevant messaging to people when they enter a given location, and the political implications are tangible. Other possible uses include a disaster relief organization or charity using it to reach people in a region affected by a natural disaster.
Source: AdWeek
