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New box art design for the Wii U has a GameCube-esque curve, with the Wii U Logo embedded inside a light blue field. After appearing on Amazon and Target’s websites for select Ubisoft and Warner Bros. titles, Nintendo confirmed their authenticity.

“Nintendo has finalized the design of the Wii U game box art, and many of our publishing partners have already incorporated it into their own game packaging,” said a Nintendo representative. “We are seeing those game packages online as retailers are starting to showcase their games. For details about a specific game’s artwork, please contact the game’s publisher. Nintendo-published game boxes will appear shortly with placeholder logos, and then ultimately with the final artwork for each game.”

Source: NintendoWorldReport.com