The unofficial moniker for Ubisoft’s Assassin’s Creed II TV spot is the eyes commercial . The reference is to a creepy intro, where the ad cycles through three close-ups of pale faces with lifeless eyes locked in expressions of terror. It cuts to a fourth face, who isn’t dead. It’s our protagonist, the assassin whose recent body of work is presumably what was just on display. The spot then segues from live actor to in-game model, similar to what Sega’s Bayonetta spot in Japan. It works better here, with the transition not going from human face to CG model. Rather, it creatively uses shadow thanks to our assassin’s hooded outfit to hide the actor’s face as it transitions to a full shot of the in-game model. What follows is impressive game play footage.
The entire ad is set to the sounds of a tolling bell. It’s not only effective for the intro, featuring three victims for whom it tolled, but it also serves as a fitting background audio for both setting and rhythm in the rest of the spot.
Watch it at YouTube.
