Doritos has announced the results of a study with 2,502 respondents that found that nearly half of all women played online games, only slightly less than men. Interestingly, the women who played online gaming spent more time gaming on average than men and more preferred gaming sessions over sex.
“Social and mobile gaming is hugely popular and, as the survey reveals, amongst women as much as men,” said Doritos marketing manager Hugo Amos. “We wanted to create a game that is fun and entertaining for everyone. It will be exciting to see who tops the Doritos Dip Desperado Facebook leaderboard over coming weeks.”
Source: mcvuk.com
