Kinect Sports won the Best Family Game award at this year’s BAFTA’s. With this win, and four other Kinect titles nominated, Microsoft U.K.’s GM for retail, sales and marketing Neil Thompson said this signals a shifting audience for Xbox.

With Kinect Sports winning Best Family Game, you could argue Xbox is moving to a broader audience in terms of its market appeal, said Thompson. And as the install base grows, more publishers will seek success because the range of consumers we re attracting to the platform is becoming more diverse every day. I think people will see that success and love it.

We re constantly looking at what we re doing as a platform, he added. I think people are excited about Kinect, that s what we re focusing on and that s what you re going to see us really deliver on as we go through this calendar year, both in terms of what we re doing with that platform and the different types of gaming experiences that we re bringing to the market.

Source: MCV