Microsoft has revealed that there has been a 157 percent increase in the time spent watching movies and television on Xbox in the last year. In fact 42 percent of Xbox Live Gold members in the U.S. are watching an average of an hour of television and movies on their Xbox everyday.
“Xbox is arguably one of the original Internet TV devices,” said Microsoft, noting that 25 million Xbox Live members watch 40 hours or more of content on Xbox Live every month, “That’s more than one billion hours being spent on the service every month making Xbox Live the leading social entertainment service in the living room and in the industry.”
Microsoft is planning to continue that meteoric growth by expanding Xbox Live from 26 countries to 35 in November 2010. ESPN on Xbox Live will also be coming in November, delivering 3,500 live and on-demand sporting events per year, in addition to Zune Music and video chat using Kinect.
