Xbox Live head of marketing Robin Burrowes recently claimed that all entertainment will have an interactive component in five years. Furthermore, he says that a multitude of factors has grown Xbox Live from 50,000 users in 2002 to 35 million by the end of 2010; a new member is added every two seconds.
“We know already that users are resonating with the fact that the games console goes beyond its usual remit,” said Burrowes.
Burrowes noted that also said that over 75 percent of European console owners watch DVDs or Blu-ray movies on their consoles, and 72 percent download content. Another 42 percent of people use social networks, chat and e-mail to talk with others during a TV program or video.
Source: Develop
