Xbox Live doesn’t just provide access to some of the best games out there – it also gives access to various video viewing options, including Netflix, Hulu and ESPN. A lot of viewers, it seems, enjoy such options.

According to Microsoft’s Kevin Turner, 42 percent of Xbox Live subscribers watch a lot of video on their consoles and mobile devices. We’re talking 30 hours of video content each month, including movies and TV shows. This might explain why Microsoft has been pushing the non-game features on the Xbox One, including the ability to interact with live television.

In addition, Turner also revealed that 40 percent of the Xbox Live audience in general is female, taking advantage of the many apps available.

Xbox Live Gold, the subscription required to access most of these apps, should remain in place with the Xbox One, as the company has “no plans” to remove the pay wall. However, to the company’s credit, it is working on ways to offer more original content for the next-generation system when it launches on November 22.

Source: Shacknews