Sony may be ruling the game industry right now with over 13 million PlayStation 4 units sold worldwide, but Microsoft is quickly catching up, mainly due to the introduction of a price drop program for its Xbox One console.
GamesIndustry International has reported that sales for the unit have tripled following Microsoft’s decision to drop each of the available Xbox One bundles $50, including popular packages that include Sunset Overdrive and Call of Duty: Advanced Warfare. As a result, the console is now moving into bigger sales, with nearly ten million units sold worldwide, and has outsold the PlayStation 4 on a two-to-one basis over the past couple of weeks.
“The response to this wave of blockbuster game releases and new bundles has been amazing, and sales have skyrocketed since the new price took effect on Nov. 2. Compared to the previous week, Xbox One sales in the US have more than tripled, which is exciting as more and more friends will be playing together this holiday,” said Yusuf Mehdi, Corporate Vice President of Marketing, Strategy and Business, Xbox. “As we head into the busy holiday season Xbox One led generation 8 console sales in the US for the past two weeks. Shortly, we will have sold in to retailers more than 10 million Xbox One consoles.
“Almost one year ago, I had the honor of shaking hands with hundreds of fans at our Xbox One launch in New York City. We have listened to your feedback and have worked hard to deliver hundreds of improvements to Xbox One, celebrated the launch of amazing new games, and sought ways to offer more value for you. As we reach this milestone, I remain awestruck by your passion for games and your support of Xbox One. Thank you for an incredible year.”
It’s not known if Microsoft will make the price drop permanent following the holiday season (it’s currently scheduled to run through January 2nd), but if it wants to keep up with Sony, it would definitely be a smart move.