Considering how much eSports have grown in popularity over the years, it’s no surprise that mainstream outlets like ESPN are covering events like the Intel Extreme Masters. Now Yahoo is officially the latest company to include eSports coverage.

The web giant has announced a new vertical called Yahoo eSports, under the Sports Media umbrella, which will focus on programming devoted to competitive gaming.

“The eSports industry is growing at a tremendous rate, with a global audience reach of more than 226 million (in 2015),” Bob Condor, vice president of Yahoo Sports Media, said in the announcement. “With that in mind, we identified an incredible opportunity to build a premier destination for eSports on Yahoo Sports. We are committed to providing the best sports content and experiences 24/7 on Yahoo Sports, so it makes sense that Yahoo eSports is aligned with our Sports Media group.”

Programming for the new service will span various features, including reports, blogs, video commentary, match pages, team rosters, statistics, schedules for forthcoming tournaments and more. Users will be able to connect with their teams quickly through the site, as well as particular games like League of Legends, Street Fighter V and Counter-Strike: Global Offensive.

A number of talents have signed on to help hone coverage. Andrea Rene from GameStop TV will work alongside Travis Gafford, Taylor Cocke and Dylan Walker for content. Yahoo has stated that it will pay close attention to feedback so that it can cater to those that live and breathe eSports.

“We’re approaching our coverage of eSports with the same tenacity and professionalism we always have with Yahoo Sports,” Condor said.