When people look to watch TV shows, they can usually find them through online hubs, as well as specialized services like Netflix and Hulu, depending on the network and the programming. However, one place that’s become an unlikely source for viewing certain shows is none other than YouTube.

A research report by firm Frank N. Magid Associates shows that, out of the 2,400 consumers surveyed, approximated 38 percent actually visit YouTube to watch these TV shows, a higher number than Netflix with 33 percent, Hulu with 17 percent, and Amazon Prime Instant Video at 14 percent. That’s a surprising statistic, since YouTube is considered more of an outlet for original programming by online users, as well as other video content.

YouTube does provide the option to purchase episodes of select TV shows, both old and new alike, but they don’t usually run in the general video-on-demand services.

Though the study didn’t cover which shows were specifically watches – whether episode-based user content or popular clips from such shows as The Tonight Show Starring Jimmy Fallon – Magid president Mike Vorhaus clarified that there was a “ton” of content available. “I am not saying every consumer is always right about where they saw something or what they watched,” he said. “if you look at YouTube you will find a huge array of TV shows — some recent U.S., some older, much older, some foreign, some full-length compilations.”

The “TV related content” portion of the site has been growing quite a bit, according to Google. This content has managed to grow 35 percent over last year along, and time spent viewing said content increased 65 percent over the same time period.

Promoted shows like The Ellen Show and The Voice seem to be getting the biggest push, with an estimated 69 percent increase over last year alone. And you can bet late night shows and other programming are taking a decent chunk of that as well, especially with highlight clips.

Who knows, YouTube just might boost even further with the addition of episodes and clips. For some, that’s easier than turning on the TV itself.

Source: Variety