In a campaign to support the release of Guillermo Del Toro’s epic mech movie Pacific Rim, YouTube gamers such as the Game Grumps, Totalbiscuit and Huskystarcraft have teamed up with Polaris to show what training for new Jaeger pilots entails. Stay tuned at the end for a cameo from Del Toro himself!

YouTubers Team Up For ‘Pacific Rim’
Recommended For You
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…