Zynga is partnering with SessionM, a company specializing in perks, to provide redeemable rewards in Zynga’s Scramble With Friends mobile game. Players who unlock in-game achievements will earn mPoints, which can be redeemed for rewards like iTunes or Amazon gift cards. Players can also use mPoints to enter sweepstakes and contests.
“Zynga is committed to delivering the most innovative and meaningful ways for our global network of players to engage with their favorite brands,” said Adam Sussman, senior vice president of sales and distribution for Zynga. “Partnering with SessionM enables us to launch Zynga’s first mobile real-world rewards program to benefit our players while providing a unique value to brands, which can engage directly with their target audience.”
With this partnership, Zynga is trying to solve one of the big problems that app developers have – some 70 percent of consumers either never use an app they downloaded, or only use it once. SessionM has been using mPoints in a variety of games, and advertisers with SessionM include State Farm, American Express, Degree, HBO, Ford, Old Navy, and Universal Studios. If this rewards program does boost engagement, look for Zynga to roll it out in other mobile games.
Source: VentureBeat
