Long time Zynga partner SocialVibe has secured $20 million in equity financing. They say their methodology around creating targeted, shareable brand content has produced results for GE, Best Buy, Disney, Nestle, McDonalds, Coke, American Express, AT&T and Toyota.

By engaging with consumers at a time when they are most receptive, SocialVibe empowers ad agencies to get the most out of their clients media dollars, said Jay Samit, CEO of SocialVibe. We re honored to have Norwest Venture Partners join us as both an investor and as an integral part of our Board of Directors as we continue to transform brand advertising online.

With consumers now in control of the conversation, brands are hungry for technologies that enable them to target an audience at scale, create an emotional connection and drive purchase intent, said Jeff Crowe, general partner of Norwest Venture Partners. SocialVibe is changing the nature of the brand advertising model, and the company s early success with hundreds of leading brands simply reinforces that the time is right for a shift of brand dollars to social media.