CityVille is Zynga’s hottest new property, having amassed 26 million players since releasing on December 2. According to Mark Skaggs, Zynga’s VP of Product Development, the reason the game is the fastest growing in Zynga history is the new philosophy the company has employed in the last year.
“We’ve brought in a bunch of people from the traditional game industry, and you’re seeing it in the product,” said Skaggs. “We’re adding a lot more of the creativity, design, polish and other elements you’d find in a traditional game you know, games you might play on your PlayStation or PC instead of a Web browser social game.”
He noted that a lot of polishing was done to CityVille to make the experience great. “With CityVille we were supposed to release it in early November but because of our belief in a quality experience for players, we decided to hold it until after Thanksgiving,” he said, pointing out that they took that time to spiff up the game even further.”
Source: MSNBC.com {link no longer active}
