Tableau Software announced today that they will provide Zynga with rapid data visualization and real-time interactive data analysis. This will help the social gaming company better analyze the data generated by their millions of active users in order better serve their customers and connect with ther marketing partners.
“With the amount of data Zynga captures daily, our rapid-fire business intelligence and business analytics capabilities match Zynga’s analytical prowess uniquely,” said Tableau’s CEO and co-founder Christian Chabot. “With Tableau, Zynga can unearth vast amounts of user data in real-time, which will enable them to quickly make product decisions focused on creating the best social gaming experience.”
“Analytics are core to our business — Zynga’s 235 million active users produce a huge volume of data which our analysts use to improve the game experience for our users,” said Ken Rudin, General Manager of Analytics for Zynga. “We need a business intelligence solution that will enable any of our employees to quickly analyze and understand how our user and game data can be leveraged to help us create the most compelling social games. Tableau Software was the ideal choice for a number of reasons; it’s powerful, highly interactive, easy to integrate into our existing infrastructure and makes it much easier to identify actionable insights and share them throughout the company.”
