American Express and Zynga have announced a partnership, via which Membership Rewards points from American Express can be used to pay for limited edition virtual goods and game cards for Zynga titles.
“Our relationship with Zynga, one of the key players in the digital space, marks a new redemption category for American Express and reflects our ongoing commitment to expanding and deepening the value we offer customers online,” said Dan Schulman, Group President Enterprise Growth, American Express. “With millions of Cardmembers looking to use Membership Rewards points, Zynga can now offer our loyal customer base an exciting new way to engage with their popular social games.”
“Our partnership with American Express marks the first time that virtual goods are available for purchase with rewards points and reinforces our commitment to offer consumers meaningful experiences that enhance their game play,” said Vishal Makhijani, SVP of Business Operations at Zynga. “Cardmembers can instantly redeem their reward points to purchase limited edition virtual goods for their favorite Zynga games.”
For more information, please visit www.membershiprewards.com.
