It seems like a lot of companies have taken the plunge into eSports as of late, such as Activision with the Call of Duty: World League; now 2K Sports is hitting the rim with its own initiative, with an eSports focus around its best-selling basketball game, NBA 2K16. The publisher recently announced a new streaming service that will enable owners of both PlayStation 4 and Xbox One consoles to check out the latest in the 2K Pro-Am competition.
The service, called 2K StreamCast, will launch on May 21, the same day that the Road to the Finals kicks off. Fans will be able to tune in and watch teams participate in the Pro-Am, in the hopes of walking away with a $250,000 cash prize. Teams will compete across three tournament games and a console final on both PS4 and Xbox One, with the Grand Final pitting the winning teams against one another in a winner-take-all contest. The winning team will also go to game one of the NBA Finals. Contests will be available for live viewing and will also be kept on-demand if fans want to see specific players in action
This is a similar feature to watch Treyarch introduced with Call of Duty: Black Ops III, where players could tune in to World League match-ups by selecting an option on the main menu of the PlayStation 4 version. Its eSports factor is effective when it comes to drawing in viewers, especially with the convenience of watching through their console of choice instead of needing to boot up a secondary video viewer.
It’s an interesting first step for 2K Sports into the world of eSports, something that could be further established with the company’s future efforts, including WWE 2K17 and NBA 2K17. 2K has yet to announce plans to include StreamCast for other games, choosing to focus on its NBA 2K16 competition for now.