By Jessica Klein
For the most part, brands can find success on YouTube in the same way as regular creators — by making compelling content and wisely populating their channels with playlists and strategic annotations. Custom “YouTube gadgets” may seem like one of those smart channel additions, but, according to a recent white paper from Tubular Labs, “Are YouTube Gadgets Worth the Investment for Brands,” they seem to hurt rather than help.
In case you didn’t know, gadgets often substitute the usual YouTube landing page for brands that use them, making the overall layout look unique and highly brand-specific. Perhaps viewers get deterred by the unusual image Whether that’s the cause or not, these statistics, gathered from the 23 most-subscribed brand channels with gadgets and the 23 without, should help brands figure out why gadgets are doing them wrong.
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