The winners are determined by which brand had the hottest single video on Instagram.
Below is a chart featuring eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week. Additionally, there will be two wildcard accounts recognized, as well as food/beverage and pro sports teams for this week’s edition.
So for the week of August 16, check out the top dogs in this multimedia infographic, provided by Adweek. The graphic lets viewers watch the top videos while seeing what kind of organic reach the brands achieved.