Editor’s Note: [a]listdaily is the editorial arm of Ayzenberg Group.
Unveiled in a live webinar this morning, the Ayzenberg Group released the Ayzenberg Earned Media Value Index (AEMVI) to shed light on the value of metrics like cost per click (CPC), cost per view (CPV) and more across major social networks. These types of values are key reporting metrics for marketers to understand the overall effectiveness of a campaign. The index puts this critical information in one place for platforms like Facebook, YouTube, Snapchat, Instagram and more.
“We report on these factors for clients like Microsoft, Amazon, Marriott and Mattel regularly so we need accurate numbers. Values are set by working with the social platforms and tracking industry reporting,” Robin Boytos, director of analytics at Ayzenberg Group, said in a press release. “We could see that there was a need in the marketplace for baseline values that we were already creating so we decided to make our Ayzenberg Earned Media Value Index available to the industry to help others evaluate their social, content and influencer marketing campaign ROI.”
The webinar, which was hosted by Boytos as well as Ayzenberg’s Francesca Forgach and Vincent Juarez, is being rebroadcast on March 9 at 11:00 a.m. PT. It delves into the methodology behind the Earned Media Value Index, citing some real-world examples of its application. A full report is also available for download and a regularly updated chart of values is available on [a]listdaily.
“EMVs describe the extended value of paid, organic and influencer social activity. More importantly, EMVs validate the increasing use of high-engagement influencer use and content marketing tactics,” said Vincent Juarez, Principal of Ayzenberg’s ION and media.
Boytos noted that availability of these metrics was previously scant, with sources having questionable methodology or outdated numbers. With platforms like Snapchat and Instagram gaining more steam with marketers, it was a necessity for Boytos to begin to develop an industry-standard index.
