When the newest member of the royal family was announced to the world, marketers were prepared. Within minutes of the announcement, brands across the industries, from Nintendo to Starbucks to Pampers, were ready with prepared tweets, photos and branded Instagram content.
Some were from companies that should be weighing in, either because of the products they provide or because of who their audiences are, others seemed to come across as forced. Here is a compilation of the best and the worst of real-time marketing:
The Wins:
1. Pampers
2. Oreo
3. Johnson & Johnsons
4. Coca-Cola
5. Magnum
The Fails:
1. Charman
2. Delta
3. Chobani
4. Nintendo
5. RegusUSA
6. Hostess Snacks
Source: Mashable
