If you haven’t already heard, Instagram has launched a new app called Hyperlapse which allows users to capture high-quality time lapse videos even while in motion.
“Since launching nearly four years ago, it has always been a priority to bring the Instagram community simple yet powerful tools that let people capture moments and express their creativity,” reads Instagram’s personal blog regarding Hyperlapse. “From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.”
This type of feat had previously only been possible with expensive equipment that has not always been available in phones. Wired says there is essentially “$15,000 worth of editing technology packed into an app.”
So far, the app has gained some notable recognition and popularity from stars like Jimmy Fallon, who scarfs down a large piece of cake in a matter of seconds using Hyperlapse mode, or National Geographic Photographer David Guttenfelder who captures roaming bison and other wandering wildlife road-blocking the roads that run through Yellowstone National Park (below).
Some other big name brands that have already started posting time-lapse videos for their Instagram followers include Bud Light, Mountain Dew, and even Arizona Beverages, who posted a hyperlapse of a man trying nine different kinds of ice tea in only four seconds.
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Source: AdWeek
