A new pilot campaign by Anheuser-Busch allows people to send beers to whoever they’d like no matter where they are using Facebook, SMS or email to digitally gift the beverages. The spot explaining a bit about the utility of the campaign below lends the age-old tradition of buying a beer for your friend a new, more mobile sheen.

Users will get a prompt on Facebook to buy their bud a beer for their birthday or some other special occasion and a voucher will be sent to the recipient which can then be used to redeem a beer at a bar or restaurant of choice. What’s more, no app is needed.

The campaign is set to target millennials and will be available nationally in Spring 2015.

Source: MediaPost