The latest Disney hit is on Facebook. On all of Disney’s social channels {link no longer active} yesterday, a video of Disney’s infamous villains appeared with cleverly re-written lyrics to the song ‘Counting Stars’ by OneRepublic. Instead, the villians are counting ‘Scars.’ At the time this article was written, the video received over 2.1 million views with a day, nearly 30,000 shares and over 3,000 comments with largely positive engagement.

It’s fun and timely to showcase such villainry as Halloween approaches. It will be interesting to see what Disney does next to leverage Facebook as a video platform, making the most (fun) out of the auto-play feature as this one has gone over so, so well.

How do Jafar, Cruella, Ursula and so many other Disney villains sound when they sing? Pretty great, actually.