While not all changes has been happily accepted by its users, Facebook insists that little bits and pieces that are tinkered with on its site are for the better – and that’s including the needs of marketers as well.
Re/code has reported that the company has once again made some changes to the site’s privacy policies, detailing how such changes involve users’ information when it comes to location-based ads and purchases made on the site, including in games and other applications.
The company detailed some of the changes to its policy, per an official blog post: “If you use our Services for purchases or financial transactions (like when you buy something on Facebook, make a purchase in a game, or make a donation), we collect information about the purchase or transaction. This includes your payment information, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact details.”
It continued, clarifying the new policy: “We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends. We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.”
The company hasn’t finalized any plans for its commerce just yet, as it’s still working on a few features with it. However, it probably just “cleared the air” with the above statements, so users know exactly what information the company has access to, for better or for worse. Now it’s just a question of how many users these new policies may scare off, even if their information is secure in the long run…
