For the past few months, comedian Samantha Bee (formerly from The Daily Show) has been making waves with her show, Full Frontal on TBS, tackling controversial issues with knowledge and wit. But for those that haven’t gotten a chance to check the show out—or simply want more of Bee’s humor—AT&T will soon be giving Facebook users a sneak peek, according to Variety.
The company, which is sponsoring Full Frontal, will help host a ten-minute behind-the-scenes look at the show on Facebook in preparation for the forthcoming taping in front of a live studio audience. Allana Harkin, a member of the show’s staff, will warm up the crowd before Bee takes the stage, answering questions from both the studio audience and those on Facebook. AT&T will get a mention on the air as part of the agreement as well.
“We have so much show to get into thirty minutes,” said Alison Camillo, a producer for the show. “Any way you can find so you have room for more content, the better.”
Valerie Vargas, vice president of advertising, social and emerging media for AT&T Entertainment Group, noted, “There’s clearly an appetite for this type of video consumption. We are finding ways to try to play with it, explore it, and see what kind of interaction we have with the fans doing so.”
Dan Riess, executive vice president of content partnerships for Time Warner’s Turner (owner of TBS), also noted that it’s “a great way for people like Sam and others to connect with their audiences in a new way. It’s very intimate, and very immediate and it’s a good way for us to add additional heft and scale,” but without letting advertising overtake the content itself that the audience enjoys.
It wouldn’t be surprising for other shows to adopt similar livestreaming promotions, and the behind-the-scenes content will complement the existing show clips and posts on Facebook. Episodes of Full Frontal with Samantha Bee air Monday nights on TBS.