The relationship between Wonderful Pistachios and Rovio’s Angry Birds entered a new level with the launch of The Hunt for the Golden Pistachio, the first fully branded Angry Birds game. The game, which rolled out on GetCrackin.com, requires a Chrome browser and functions like the standard Angry Birds games except that birds are used to crack open pistachios as well as destroy pigs. Golden Pistachio is the first game conceived from inception with the advertiser in mind. Users will also get the chance to win a total of $300,000 in prizes, which range from free pistachios and Angry Birds plush toys to $25,000 cash. Those prizes will be offered through December 31.
Get Crackin’!
Recommended For You
New Report: Brands Shift Budgets To Influencers, Leverage AI
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…
How TikTok’s Latest Features Are Helping Advertisers Be More Creative, Relevant And Effective
TikTok offers marketers powerful reach and now, the ability to integrate greater targeting capabilities and performance…