Twitter UK recently released an infographic illustrating the best practices for using the darling of Twitter, the hashtag. Some of the highlights in the flowchart include basic knowledge like how to best integrate the hashtag as part of an advertising campaign, but other tips delve deeper into making the hashtag topical in the news or employing ways to make sure your hashtag has lasting value.

Editorial manager of Twitter UK Gordon McMillan explained that often times brands don’t really need too put in too much creative effort, but better research saying, “If people are already using a hashtag, and having conversations, part of your work is already done. All your brand needs to do is ensure that when it joins that conversation it is valued.”

In fact, “One way to make sure it is memorable is through media integration. The best hashtags are tightly integrated with other marketing activity from TV advertising, to press ads and direct mail material,” says McMillan.

What are some of your tips for creating the best hashtag? Share in the comments below!