Ephemeral apps are having quite the hayday. With Snapchat continuing to gain prominence with users and marketers, there was a niche that Sobrr creator Bruce Yang felt was yet to be filled: the kind that seems uniquely suited to sharing and then deleting raucous party photos. Sobrr was created with the same ethos as the city of Las Vegas.
“Life in the moment,” Sobrr’s catchphrase is perfectly apt and demonstrates the appeal of these share and forget ‘em apps that are so catching these days. No worries about that the questionable keg stand photo in the following morning daze.
Since the app dropped in July, it’s already gained an impressive 10,000 users and is currently finalizing a $1 million dollar seed round from IDG Ventures. Yang already has in mind that bars and restaurants will be using its location-based features in the future, luring partiers with temporary discounts, although a broad appeal for marketers is obvious.
Yang is foreseeing a sharp increase in users come fall, when social-savvy college students return to campus, ostensibly wanting to curb any possibility of ruining job prospects with less than professional photos.
“We want to help people stay sober online, while they have all kinds of craziness offline,” said Yang.
