Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury U.K. page which lets users create an avatar to join the parade. Users can select their gender, choose an outfit and accessorize their avatar before they join the march. Everyone that joins is entered into a weekly draw to win tickets to the Olympics. Users are encouraged to invite their friends from Facebook and Twitter to help gain support for team G.B., as well as posting pictures of their avatar during the parade to their Facebook wall.