Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury U.K. page which lets users create an avatar to join the parade. Users can select their gender, choose an outfit and accessorize their avatar before they join the march. Everyone that joins is entered into a weekly draw to win tickets to the Olympics. Users are encouraged to invite their friends from Facebook and Twitter to help gain support for team G.B., as well as posting pictures of their avatar during the parade to their Facebook wall.
Join The Parade
Recommended For You
New Report: Brands Shift Budgets To Influencers, Leverage AI
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…
Too Big To Fail: What’s Happening With TikTok?
The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…