Microsoft and Xbox have teamed up with the President’s Council on Fitness, Sports and Nutrition to help the nation’s youth lead healthier, more active lifestyles. The Active Play PALA Challenge is a collaborative effort between the Entertainment Software Association (ESA) and its member companies and the President’s Council on Fitness, Sports & Nutrition (PCFSN). By harnessing the excitement surrounding active video games, the PALA Challenge helps families establish a long-term, sustainable approach to healthy lifestyles by making video game screen time truly “active.” Active gaming is an excellent way to begin earning your Presidential Active Lifestyle Award (PALA+), and PALA+ is a great tool to motivate and track activity levels to help you live a healthier lifestyle.