The Marriott Content Studio is just getting started– it’s only been around for 3 months so far– but the studio has begun to create film now, too. Two Bellmen is the latest effort from the content studio and is a short film set at the JW Marriott LA LIVE hotel that is only just getting under production now, but will certainly dole out the thrills. The film is about an art heist at the hotel and features stunt doubles from Spider-Man and How I Met Your Mother.

Marriott’s creative division is led by David Beebe, VP of creative, who formerly worked at Disney-ABC.

“Our strategy on the highest level is built on the three Cs,” Beebe said to Digiday. “Creating content that entertains, informs and provides value to people, building a community with the people by doing content right over and over again, and eventually driving commerce from that community.”

Recently, Marriott had teamed with Oculus Rift to create a VR campaign that gave visitors an immersive travel experience extending the brand into interesting and exciting creative endeavors.

“For us, it’s all about relationships — we look at how we are changing people’s perceptions about our brand and building relationships. Really, here’s a brand that gets it, that realizes the way to build those relationships is to give content of value. A lot of brands talk about doing it, but it takes a lot of time and requires a shift in thinking.”