KFC has partnered with Comedy Central to create the original content digital series and contest dubbed ‘Growing Up and Getting Out’ to help promote the new Original Recipe Bites. The web series consists of five episodes web series plays off the theme of millennials who are moving back home to live with their parents.
Consumers are encouraged to take part in the weekly contest by sharing pictures and stories on freerentcontest.com that express the humorous side of living at home with their parents. Fans on the site can vote for their favs and Comedy Central will spotlight the funniest entries.
The campaign will run till August 20, when five winners will receive $12,000 cash, the so called ‘rent for the year’ to let ‘basement dwellers’ to set out on their own. They will also get an additional $500 in cash and $600 in KFC Chicken Checks redeemable for Original Recipe Bites or other KFC products to cater a moving out party. Not all money just for them — winners will be asked to give $100 of the Chicken Checks to their parents.
So, the first episode is available to watch on the web site, the rest is coming in the following weeks. Each week, fans will have some fun watching the dramatic relationships between at-home millennials and their parents. The following episodes include: Homecoming (July 17); Dinner (July 23); Chores (July 30); Date (August 6) and Video Games (August 13).