In support of NBCUniversal’s Green is Universal initiative to green their own operations and bring an environmental perspective to educate and inform their audience, the iShop Green {link no longer active} app has been launched in the iTunes App Store. This app gives users the ability to participate and lead in one of the most important dialogues of modern times and help build a more sustainable world in the process. Users can access the app to buy and find sustainable products that are both good for their family and the environment, find local retailers and farmers and seek out green news and online communities on iVillage.com.