Netflix has been riding high since the release of season two of Marvel’s Daredevil last week, with thousands of fans watching the debut of new characters like The Punisher and Elektra. Now, the promotion is taking things a step further with an interactive billboard in Toronto that will let fans determine who gets the most punishment.
AdWeek reported that a new billboard, located in Toronto’s Dundas Square, features the three pivotal characters from the new season: Daredevil, The Punisher and Elektra. However, there’s also a unique twist. Each image comes with a specific hashtag, and social media users can post messages with said hashtags to support their favorite—a move encouraged by Netflix with a “Join the Fight” message.
Every 48 hours, the character with the most hashtag mentions will do physical damage to the other boards. For instance, if The Punisher gets the most votes, then the images of Daredevil and Elektra see damaging effects, including slash marks, bruises and bullet holes. The battle can turn around in a matter of days, with one of the characters “getting even” with the other.
It’s a neat innovation, and a great way for Marvel fans to get involved with the show outside of “binging” on the 13-episode run. Here’s hoping there will someday be more billboard installations, and we can’t wait to see who is the last one standing.