PewDiePie remains one of the most successful YouTube creators to date, making millions across a large audience of viewers and subscribers alike. However, that isn’t stopping him from venturing out into new territory.
Felix Kjellberg, who operates the channel under the pseudonym, has launched a new series called BroKen that will air exclusively on MLG.TV, with the debut episode already on the channel. The series first launched last month, but with the agreement, new ones will premiere exclusively on the competitive game channel.
In the show, Kjellberg teams up with his friend Kenneth Morrison (also known as CinnamonToastKen) – and addresses all as “bros” – as he discusses a number of topics that range from the usual gaming antics to popular YouTube trends.
The show will also provide plenty of opportunities to interact with the hosts, as viewers can follow @MLG on Twitter and use the hashtag #BroKen in order to have their questions answered, or see how their opinions relate to the topics at hand.
This interactive new podcast already has a huge following with its move to the MLG Network, with the initial show being viewed over 3.8 million times on YouTube, since its debut last month.
“We’re excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world,” said Ryan “Fwiz” Wyatt, MLG’s vice president of programming. “Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show BroKen. This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing the MLG.tv line-up.”
That line-up includes a number of game leagues and players, as well as MMA fighter Scott Jorgensen. It’s grown quite a bit in popularity since its launch, available on both mobile devices and Xbox consoles.
Indeed, Kjellberg continues to be on a roll.