While Apple and Microsoft are no doubt big draws when it comes to being audience favorites, their competitors at Samsung and Sony have the bigger draw when it comes to social media sharing of video advertising.
According to a report from Unruly, Apple has fallen behind in the social media battle to Samsung and Nokia. Samsung has taken an easy lead in the video ads battle with a whopping 50 percent of social media shares, while Nokia sits in second place with 17.4 percent. Meanwhile, Apple is trailing way behind, sitting at 9.4 percent.
As for the next-generation video game console battle, both Sony and Microsoft are bringing the heat with new technology. However, when it comes to ads, Sony is leading the charge with an estimated 90 percent of shares in advertisements, with a small boost to 91 when it comes to direct competition against Microsoft.
Said Unruly COO Sarah Wood, “Consumer tech has completely transformed over the past decade, in such a fast-moving environment, where innovation is key to grabbing consumers’ attention, brands need a fast-paced medium to market their products. Because social video can be emotionally powerful and at the same time also extremely informative about new products or features, it offers a massive opportunity for brands in the run-up to the holiday season.”
Source: RealSEO.com
