The 3D movie music event of the summer, Katy Perry: Part of Me E3 is a backstage pass, front row seat and intimate look at the fun, glamorous, heartbreaking, inspiring, crazy, magical, passionate, and an honest mad diary of Katy. At the official destination for the film, fans are brought together in a host of different ways.
Utilizing technology powered by Crowdzilla, fans could tag themselves in this scene filmed for the movie. Once tagged, fans could search for their friends by connecting to their Facebook social graph or share to friends and followers on Twitter.
Fans can also add their name to the official Twitter poster by Tweeting using the #KP3D hashtag. A mosaic of Twitter handles makes up an image of the song siren herself.
On Pinterest, photos and updates from each global premiere have been posted. A separate board for key influencers in the community called ‘KP3D Captains’ drove fan engagement through the campaign.
A Pinterest promotion challenged the first 20 people to put together all 13 puzzle pieces and tweet an image to @KatyPerry using #KP3D to have their Twitter handle included in the end credits of the film.
