by Sahil Patel

Continuing to chase its ambitions in becoming more than just a messaging service, Snapchat has hired former Fox comedy executive Marcus Wiley as its new head of program planning and development for Snap Channel.

In the role, Wiley will be responsible for bringing more original short-form programming to Snapchat. The content will be geared toward 13- to 34-year-olds (Snapchat’s core demo) and will largely focus on the narrative scripted and/or musical genres, according to Deadline, which first reported the news.

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