This week in social media news, Snapchat shares new data on how its users engage with sports events on the platform.
Snapchat Provides Insight Into Users’ Sports Watching Behaviors
With the future of live sports events up in the air, Snapchat has shared research on how its users’ interactions with sports content have changed.
Why it matters: Snapchat says that on average, 17 percent of Snapchatters globally say they’ve started watching or following different sports/teams given the pandemic-induced cancellations and postponements of matches.
The details: On overage, more than 70 percent of Snapchat users use the app while watching sports, reports Snap. While on their phone during the game, these users are most likely to spend time on social/communication and photo apps, call or text friends/family and play games.
Sixty-one percent of sports fans on Snapchat watch friends’ stories on Snapchat while watching sports, and 38 percent watch highlights and other sports content within Discover while watching sports. In addition, 48 percent of users send direct snaps/chats to friends and family while watching sports.
Snapchatters are also watching games on multiple screens, especially in the US, the Netherlands and France.
