SocialRank is a New York based start-up that enables users to analyze Twitter and Instagram followers for certain statistics – and with the help of a new tool that’s debuting today, companies may be able to get better use out of it when it comes to bolstering its audience.
Per a report from BuzzFeed, SocialRank Market Intelligence makes its public debut today, enabling the services that the company has already become known for, including organizing Twitter followers and providing control over sorting and filtering them via location, interests, engagement and influence. With this tool, however, Market Intelligence can be used for viewership on public Twitter accounts, including brands like Coca-Cola and eBay.
SocialRank CEO Alex Taub explained, “If you’re Nike, you can run Puma. If you’re Airbnb, you can run Hilton and Marriott. It feels a little like you have access that you shouldn’t have.” In addition, Market Intelligence is also being tested on Instagram, currently being beta tested by a handful of social media celebrities.
The service works as a self-serve product that brands can use without needing to speak to the corporate higher-ups. Its current charge is $150 per month per “handle,” although nonprofits and start-ups will be eligible for discounts.
With the service, companies are able to find the “real humans” on Twitter (instead of spambots) and reach out to them with “surprise and delight” campaigns. Companies such as GoPro and Spotify have already been using this service to that extent.
Market Intelligence will enable companies to spend “as much time, if not more time” examining their followers, thus marking a change in resources.
As to why the likes of Twitter and Instagram doesn’t launch its own services, Taub noted that they’re more concentrated on making services better for consumers, rather than examining them. Twitter is selling “more followers, more reach, more engagement,” said Taub. “They don’t really care that much about your existing followers.
“To be honest, if (Twitter) added that stuff, it would just make our lives easier. Twitter is not going to let you run someone else’s account in the granular way that we do.”
Taub also expects to launch this service for Facebook and Pinterest somewhere down the road. How effective it will be remains to be seen…but there are a few brands that are very likely to be interested.
More details can be found on SocialRank’s official blog page.
